Driving one of Central Queensland's most trusted automotive brands.
Sector | Automotive
The Challenge
Established in 1953, Andersons Auto City is a generational, family-owned dealership representing leading automotive brands including Mazda, Mitsubishi, MG, LDV and RAM.
Since 2005, Cooper McKenzie Marketing has worked as an extension of the Andersons team, supporting the dealership across every aspect of its marketing. The challenge is far more than selling vehicles - it involves coordinating campaigns across multiple manufacturer brands, supporting recruitment, maintaining brand compliance, responding to changing market conditions and delivering consistent marketing throughout the year.
Services Delivered
• Marketing Strategy • Television Advertising • Radio Advertising
• Digital Advertising • Google Ads • Social Media Management
• Recruitment Campaigns • Graphic Design • Promotional Campaigns
• Outdoor Advertising • In-house Brand Assets • Media Buying
The Outcome
For more than 20 years, Cooper McKenzie Marketing has been Andersons Auto City's trusted full-service marketing partner. Working closely with the leadership team to develop integrated campaigns that support vehicle sales, recruitment and brand growth across every channel.
From strategy and creative development to production and media buying, our team delivers a seamless marketing solution that allows Andersons to focus on what they do best - serving their customers and growing one of Central Queensland's most respected automotive businesses.
