Helping Australian farmers when they need it most.
Sector | Not-for-Profit
The Challenge
Aussie Helpers provides practical support to farming families facing hardship across Australia. The challenge was to build greater awareness of the organisation, strengthen community support and encourage donations through campaigns that connected with Australians during times when farmers needed help most.
Services Delivered
Strategy • TV • Radio • LiSTNR Digital Audio • Media Buying • Photography • Videography • Social Media • Digital Advertising • Content Creation
The Outcome
Cooper McKenzie Marketing developed and delivered a fully integrated national campaign spanning strategy, creative, production and media placement across television, weather-triggered digital audio, radio and social media. By combining authentic storytelling with contextual targeting, the campaign reached audiences at the right moment, expanded Aussie Helpers' reach beyond its traditional supporter base and inspired meaningful action.
"The results speak for themselves – one listener in Sydney heard the campaign and was moved to donate $400,000. That single act of generosity shows how effective the platform is at reaching the right people with the right message."
Tash Kocks, CEO, Aussie Helpers
