...we were bloody close!

And the winner is...... BUGGER - not us this time!
 

After being a finalist in the 2017 Queensland Multi Media Awards - Digital Marketing Tourism Events category for our work publicising and delivering the first ever 'live stream' of a major offshore yachting race, being the Brisbane to Gladstone, we got pipped at the post and ended up with the silver!

Don't get us wrong - we're stoked to be nominated ... and then to be runner up - that's very cool too!

Cooper McKenzie Marketing was asked to develop a strategy that would:

○ Work with the Queensland Cruising Yacht Club to rebuild an audience interest in the B2G race, not only at

the start and finish, but throughout the event

○ To deliver better outcomes for race sponsors

○ Attract more attendance at pre and post race events

○ Gain greater local and national notoriety for the race and subsequently both regions as tourism destinations

○ Better return on funding assistance investment for local councils and other partners

○ Entice for more entrants, so that visiting sailors stay, experience and spend dollars in Gladstone, for this and

future races, specifically the 70th B2G in 2018

○ Stick to a very tight budget!

 

Once the strategy was approved... CMM worked alongside the QCYC to communicate and market the event in the 8 months leading up to the start of the race. Online and social media was without doubt, the mainstay of this package. A thoroughly planned social media campaign drove audiences to the official B2G Facebook page and QCYC Website, which would eventually broadcast the race and captivate audiences for the duration of the event.

 

 

A HUGE vote of thanks to Mayor Matt Burnett & his progressive Gladstone Regional Council and Nigel & Jodi from the QCYC for the confidence you all had in our small (but brilliant) agency to deliver.

"Qld Multimedia Award goes to...."
....us

Recently CMM was honoured at the prestigious Queensland Multimedia Awards ceremony in Cairns, claiming the
Best Jingle Category for 2014/15 with Little Creek’s ‘Slow It Down’.

 

The hotly contested category, challenged production houses all over the state to create memorable jingles that exceeded client expectation and became synonymous with the brand.  Our client, Little Creek required a strategy that would cut through all the advertising ‘clutter’ that was around during the peak of demand for real estate and their approach to ‘Slow It All Down’ resonated with locals who wanted to find their peaceful patch of earth, with room to grow, that they could really call home.

 

Along with this award, Cooper McKenzie Marketing were also Queensland Multimedia Awards Finalists in two other categories - Best TV commercial under $2000 for Purcell Engineering’s “Engineering Isn’t Sexy’ and Best Non-Daily publications for the Port Of Gladstone History Book 4,  however were pipped at the post by Townsville and Cairns entries respectively.

 

Dale Ware from Little Creek was also impressed. 

“Right from the ‘pitch’ I knew this was an out of the box idea. When our competitors were screaming at investors to buy buy buy, we tailored a product that was aimed at the local owner occupier, creating a lifestyle and a home, something that this jingle portrayed perfectly”.

Recently CMM was honoured at the prestigious Queensland Multimedia Awards ceremony in Cairns, claiming the
Best Jingle Category for 2014/15 with Little Creek’s ‘Slow It Down’.

 

The hotly contested category, challenged production houses all over the state to create memorable jingles that exceeded client expectation and became synonymous with the brand.  Our client, Little Creek required a strategy that would cut through all the advertising ‘clutter’ that was around during the peak of demand for real estate and their approach to ‘Slow It All Down’ resonated with locals who wanted to find their peaceful patch of earth, with room to grow, that they could really call home.

 

Along with this award, Cooper McKenzie Marketing were also Queensland Multimedia Awards Finalists in two other categories - Best TV commercial under $2000 for Purcell Engineering’s “Engineering Isn’t Sexy’ and Best Non-Daily publications for the Port Of Gladstone History Book 4,  however were pipped at the post by Townsville and Cairns entries respectively.

 

Dale Ware from Little Creek was also impressed. 

“Right from the ‘pitch’ I knew this was an out of the box idea. When our competitors were screaming at investors to buy buy buy, we tailored a product that was aimed at the local owner occupier, creating a lifestyle and a home, something that this jingle portrayed perfectly”.

CMM honoured to win (another) state award

At CMM, we don't usually like to blow our own trumpet (no... really!) however, after the team at CMM, lead by Kerrie Smith, did such a great job on Book 3 of the Gladstone Ports Corporations (GPC) History Book Collection, we thought we'd better just enter the latest one in the Queensland Multi media Awards held in late 2014 in Cairns. 

 

After we entering the hotly contested 'Non-daily Publication' category with over 40 entries from all over the state and a judging panel made up of renowned media types from some of Australia's biggest agencies, we were judged the stand out winners. 

We were incredibly humbled by the accolades but we secretly knew that the judges would see all the time and effort, brilliant creativity and unwavering dedication of designing a legacy piece,

representing an important time in the Gladstone Port Corporations 100 year history - they would have shut the entries off early.  

A HUGE vote of thanks to the GPC for taking a leap of faith in a small (but brilliant) agency to deliver the first, second and now the third book of such an important line of historical literature for all.

CMM wins state award.. (wow!)

At CMM, we don't enter a lot of awards but back in March 2013, after getting a push and shove, CMM entered The Courier-Mail's Most Creative Employment Advertising Award for 2012. To qualify, you needed to have placed a recruitment advertisement in the Career-One section of The Courier-Mail between July and December 2012.
 

With a panel made up of renowned Graphic Artists and Advertising gurus, we were asked to submit a rationale, along with examples of our creative.

 

The Rationale:
If Bechtel were to stand out from the crowd, we had to develop executions that stood out from the crowd. Using plenty of white space together with simple imagery, we were able to represent Bechtel values, such as the work boots and football boots with the headline "Join a global leader in construction" and a sub heading of "Become a team player at Bechtel".

 
This type of advertisement was effective in attracting the right candidate. This was achieved with minimal text, identifiable images, and security in the job by pointing out Bechtel is a global corporation. Flipping through the BCM recruitment pages, we had to stop the reader in their tracks and draw their attention to the advert and extract a motivation to find out more, while making the candidate feel as if the advert was aimed exclusively at them. 

 

Well, history shows we took out the title against some pretty awesome national agencies! (Well, it wouldn't be in this section of the web site if we came second now - would it?)

 

"Working collaboratively with companies that share our values, ethics and innovative approach to business is important to us." Kevin Berg, Bechtel Gladstone General Manager, April 2013.