BRIEF

At the height of the $46 bn LNG gas plant construction on Curtis Is., Gladstone, Bechtel- one of the most respected engineering, construction and project management companies in the world turned to Cooper McKenzie Marketing to help with its recruitment of specialist trades people.

 

OUTCOME

With CMM’s national and international media experience, it conducted a recruitment campaign throughout AU and NZ across major metro press and radio, national and regional press, national digital campaign across specialist sites, generating hundreds of applications from tradespeople with rare and specialised skills. CMM went on to be awarded The Courier-Mail’s prestigious creative award for its press campaign integrating job satisfaction with challenging roles with a family based, team oriented major company.