Bringing an integrated retirement and aged care community to life.
Sector | Retirement Living & Residential Aged Care
The Challenge
Flinders Village and Flinders House represented one of Central Queensland's most significant retirement and aged care developments.
The challenge was to launch two complementary brands from the ground up while maintaining a clear connection between them. Marketing needed to build trust, create awareness and support the successful sale of retirement villas, while also introducing a new residential aged care facility to the community and attracting future residents, families and staff.
Services Delivered
Strategy • Branding • Websites • Photography • Videography • TV • Radio • Social Media • Google Ads • Media Buying • Print • Signage • EDMs • Recruitment Campaigns
The Outcome
From the earliest planning stages through to construction and ongoing marketing, Cooper McKenzie Marketing has worked alongside the Flinders team to develop two trusted brands and deliver an integrated marketing strategy.
The campaign has generated strong brand awareness, supported the successful release and sale of retirement villas, promoted community engagement and positioned both Flinders Village and Flinders House as leading retirement living and aged care destinations in Central Queensland.
