A jewel in the crown of the Southern Great Barrier Reef, on Heron Island, not one day is ever the same! And, every season has something spectacular to offer local and international visitors alike.
Recently acquired by the Aldesta Hotel Group, their mission is to provide visitors with a unique and unforgettable experience, setting the benchmark when it comes to offering island experiences that cannot be found anywhere else.
Cooper McKenzie Marketing has been contracted by the Aldesta Hotel Group to reach the local tourist market; focusing on a radius of 4-7 hours' drive. Our role is to maximise exposure in this area cost efficiently whilst ensuring capacity to manage above average frequency of messaging via advertisements and commercials, across several different platforms.
We developed a 12 month strategic marketing plan which gave our client a systematic understanding of the key campaigns to be executed throughout the year. Broken into four seasons, each campaign focuses on attracting our local tourist market, reaching our demographic through TV, Radio, Press, Digital and Outdoor. It's all about the OFFER, so our focus is on showcasing this magnificent island on the Great Barrier Reef, it's close proximity, the amazing island and underwater experiences, and of course affordable locals only rates.
Trust Cooper McKenzie Marketing with your TV & Radio production.