BRIEF

A local, inspirational gym and fitness centre – Hub Total Fitness is Gladstone’s largest 24hr health and fitness club with over 40 fitness classes per week. CMM worked with Hub Total Fitness to help develop its unique selling point, which separates it from other clubs in the areas.

 

OUTCOME

Several campaigns were devised around testimonial style creative with genuine messages from genuine customers portraying their reasons for aspiring to their own goals and why they choose Hub Total Fitness. These were supported with the Hub’s personal trainers telling their own stories, for a rounded and realistic story about the approachable, friendly and genuine training environment for people of all motivations.  TV, radio, digital and social media applications ensured maximum reach, frequency and message cut through.

The campaigns were successful in a highly competitive market, acquiring new leads, increased members and broader brand awareness and retention of unique selling points which elevated The Hub to the peak of fitness centre reputations in Gladstone.