Helping a leading independent school stand out in a competitive education market.
Sector | Education
The Challenge
As the only all-girls Prep to Year 12 independent day and boarding school north of South East Queensland, Rockhampton Girls Grammar School competes in a highly competitive education market where attracting new enrolments requires more than traditional advertising.
Our role is to develop integrated campaigns that showcase the school's unique offering while building brand awareness, driving enrolment enquiries and maintaining a consistent presence throughout the year.
Services Delivered
• Strategy • Television Advertising • Radio Advertising • Google Ads • Social Media • Digital Advertising • Graphic Design • Campaign Creative • Media Buying
The Outcome
Cooper McKenzie Marketing delivers a fully integrated marketing program that combines strategy, creative, digital marketing and media buying to ensure every campaign works together. From enrolment campaigns and brand awareness to campaign-specific creative, we help Girls Grammar maintain a strong market presence while delivering consistent messaging across every channel - providing one experienced marketing partner instead of multiple specialist suppliers.
