Stay Yeppoon manage three, 4.5-star accommodation venues on the beautiful Capricorn Coast.
Salt, Echelon and Beaches on Lammermoor each have their own uniqueness and target markets. CMM was engaged to develop and execute a marketing strategy for each accommodation house to reach ‘the right’ audience and prevent waste in marketing and advertising efforts.
Mainstream advertising across CQ and the wider drive market of Wide Bay, with differing media tactics and creative, were chosen to best match marketing efforts to the target audience.
Stay a little longer on the Capricorn Coast…