Cooper McKenzie Marketing was engaged by The Capricornian to provide fresh ideas and marketing strategy to tackle long term BHAGs (Big Hairy Audacious Goals)...and took up the challenge with gusto!
Working with the client to define clear goals and metrics to monitor and track progress, we went about creating creative content and a marketing strategy to deliver on those goals. CMM provide The Capricornian with a full service agency solution including, marketing strategy, campaign management, mainstream advertising (TV, radio, press) along with social media and graphic design services.
The client executes 4-5 campaigns per annum to drive business enquiry, be it lending or insurance, and CMM partner with the client to develop a budget, creative and appropriate marketing channels to maximise ROI.
Another major initiative executed in 2019 was the creation of content and the development of a creative library across the client’s regional branch network. All of which concluded with the production of the corporate initiative Take Back What’s Yours - a campaign developed to better explain the differences between the big banks and mutual financial institutions. Take Back What’s Yours was launched at The Capricornian’s 60th birthday celebration dinner.
Take back what’s yours...with The Capricornian.
Point of sale poster creatives