Repositioning a trusted business program for its next chapter.
Sector | Business Development & Professional Services
The Challenge
Here For Business was an established business support program originally developed by Rio Tinto to help strengthen businesses across Central Queensland.
With UHY Haines Norton appointed to facilitate the program, the challenge was to reposition the initiative with a fresh identity while retaining the trust and credibility it had already built within the business community. The campaign also needed to promote a series of workshops and encourage ongoing participation from businesses across the region.
Services Delivered
Strategy • Brand Refresh • Website • TV • Radio • Social Media • Google Ads • Photography • Video • Media Buying • EDMs • Event Marketing
The Outcome
The refreshed brand successfully transitioned Here For Business into its next chapter, positioning UHY Haines Norton as the program facilitator while maintaining the trust and recognition built within the regional business community. The integrated campaign continues to drive awareness, workshop registrations and ongoing engagement.
