CMM worked closely with Wares Blinds, Screens & Awnings to bring all their unique selling points together into one integrated campaign.

 

The campaign called for consistent messaging across TV, radio and outdoor - refreshing the brand and focusing on new target markets and reinforcing existing market shares.

 

CMM developed creative around Wares' existing brand profile, helping them bring two business units together and communicating the new product and service offering to the wider community. 

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