The Brisbane to Gladstone Yacht Race (B2G) is considered by the die-hard yachting fraternity to be one of Australia's flagship ocean races. The race is an icon and the highest profile Easter weekend sporting event in Queensland - setting sail from Morton Bay on Good Friday and finishing in Gladstone.
In 2016, CMM was approached by the Queensland Cruising Yacht Club (QCYC), which had several key objectives for the race - to improve the profile, increase audience interaction and participation and provide a platform for which everyone, no matter where in the world, could watch the start of the race.
To achieve this, Cooper McKenzie Marketing (CMM) produced the first-ever, Live Stream broadcast of the start of the 69th, B2G in 2017.
Ten months of planning included event management and consultation, stakeholder engagement, brand development, pre and post publicity, media consultation, sourcing sponsorship, event merchandise...and then the Live Stream itself.
Our team of account managers, graphic designers, commentators, cameramen, drone pilots, reporters, producers and directors are the best there is!
Since 2017, CMM has produced the Live Stream of the start of the Brisbane to Gladstone Yacht Race, every year. 2023 will be the 75th, and CMM is excited to be once again bringing this great race right to you.