When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority. 

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“Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind.

Don’t listen to that voice; he couldn’t be more wrong.  Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals.

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So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience.

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And while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.  Colours, tones and fonts - all this is determined by the story you’re trying to tell, and your logo sets the stage for this story.  These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

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Let's get to work on making your brand memorable!