Over the past decade or so, motels, hotels and restaurants have used more and more social media to reach their customers, increase brand awareness and drive traffic to their websites.  In fact, it's expected that 90% of bookings are now made online so having a digital presence is paramount.

 

In 2013, Kacy's Bargara Beach Motel approached CMM to manage its social and digital media accounts.  Undeniably, Kacy's is one of the most well-known and patronized venues in Bargara; however, staying top-of-mind and being the first option for tourists and locals alike was a priority.

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Through its various accounts, Kacy's provides compelling and engaging content.  Check out just a few of the creative, on-brand, paid posts that CMM has created recently.  Just as importantly, Kacy's organically shares memorable and impressive pictures taken by guests on FaceBook and Instagram. 

 

This form of paid and organic posting provides a valuable connection with guests while increasing Kacy's digital footprint to reach a broader tourist market.