LJ Hooker Gladstone

How you market your properties effectively has become more complicated than ever, thanks to the rise of digital technology. Historically, real estate agents have relied on newspapers, websites and portals, like REA and Domain, to promote properties to people they don't already have in their database. While these traditional methods still have a place, it’s an ever decreasing one.  Today’s customers are constantly connected to the internet via their smartphones, and they live their daily lives through an amazing assortment of apps and social media platforms. 

CMM's approach...

Plan: Monthly social and digital media plan that includes posts and a boosted post budget (FaceBook) + Google ads

Extras:  Occasional Facebook ads for new listings, agent video updates filmed on-site, lifestyle photography of agents to use on the official social media profiles, animated photos for social use.

What we post:  CMM has been engaged by LJ Hooker since 2010 to manage its marketing and, more recently, to post regular content to its social media pages and on Google.  We mix up the posting from listings, local community support projects, statistics, market updates and more - showing followers that the team understands the local area and way of life while also being professional and experts in this competitive market.

What's the boss say?

'As a business owner, my time is often stretched, and social and digital media management can fall off the to-do list. The team at CMM manages this for us - ensuring LJ Hooker's customers are kept well informed. I'm really pleased and feel reassured knowing they have this handled for us'.

- Mark Spearing | Principal